Google Search campaign for the Saudi Arabian market, focused on Riyadh and Jeddah, built to attract high-intent customers and improve click-through performance through localized targeting, mobile-first optimization, and strategic scheduling.
EFcurtain wanted to improve the performance of its Google Search Ads campaign in Saudi Arabia by targeting users with strong buying intent. The goal was to increase qualified traffic, improve engagement, and make the campaign more relevant for local search behavior in key cities like Jeddah and Makkah.
I managed the campaign strategy, keyword targeting, ad optimization, audience refinement, and performance scheduling to improve efficiency and CTR.
The campaign needed to compete in a market where user intent, Arabic search behavior, and mobile traffic patterns played a major role. A generic setup would not have delivered strong.
I focused on high-intent Arabic and location-specific search terms relevant to curtain buyers in Riyadh and Jeddah. This helped attract users who were already closer to making a purchase decision.
Performance data was analyzed to identify the hours with the strongest user activity and buying behavior. Budget concentration was then aligned with those peak time windows to improve return on spend.
Since the vast majority of traffic came from mobile devices, the campaign was optimized with a mobile-first approach. Ad assets and landing page experience were aligned for better responsiveness and usability.
The targeting was narrowed toward the 25–44 age group to better match likely homeowners and decision-makers searching for curtain solutions.
I help businesses build data-driven, conversion-focused campaigns tailored to their market, audience, and buying intent.
