Google Ads Management
for HVAC Cleaning Services
Google Ads campaign management for an air conditioning cleaning service provider, focused on generating emergency service calls and high-intent leads through mobile-first targeting, localized Arabic keywords, and conversion-focused search campaigns.
Project Overview
The HVAC cleaning service provider wanted to increase high-intent leads for AC cleaning, repair, and installation services. The goal was to capture users searching for urgent services, improve ad engagement, and maximize return on ad spend through a highly optimized Google Search campaign.
My Role
I managed the full campaign lifecycle including keyword research, ad copy creation, mobile optimization, audience targeting, and performance tracking to ensure maximum efficiency and lead generation.
The Challenge
The campaign operated in a competitive market where users often search with immediate intent, especially for emergency AC services. Success required strong Arabic keyword targeting, mobile optimization, and highly relevant ad messaging to stand out and convert quickly.
My Strategy
High-Intent Arabic Keyword Targeting
I researched and targeted high-converting Arabic keywords related to AC cleaning, maintenance, and washing. This ensured the campaign captured users actively looking for HVAC services with strong purchase intent.
Mobile-First Campaign Optimization
Since most users were searching via mobile, I implemented a 100% mobile-focused strategy. Ads and landing experience were optimized for quick interaction, helping users call or convert instantly.
Demographic Targeting
The campaign focused on the 25–44 age group, which showed the highest engagement and conversion potential, aligning with homeowners and decision-makers.
Cost Efficiency Optimization
I optimized bidding and budget allocation to maintain a low cost per click while ensuring consistent lead flow. This helped maximize ROI without overspending.
Key Results
Total Clicks
8,051
Impressions
128,000+
Average CTR
6.29%
Average CPC
SAR 1.75
Total Spend
SAR 14,000+
Campaign Period
1–3 months
Need better results from your Google Ads campaigns?
I help businesses create data-driven, high-converting campaigns tailored to their audience and market demand.
